Cleverly crafted (and oh-so compelling) words with serious oomph...

"Marketing is no longer about the stuff you make, but about the stories you tell." - Seth Godin, author, speaker, entrepreneur

If you want to move + shake, you need to make your ideal customer fall in love (hard) at first word.

 

If you’re busting to carve out a you-sized niche in your industry, and shine like the bright spark you are in a sea of same-same, step this way. We’ll help you crystallise your vision, tease out your ‘why’ and refine your key messaging.

An on-point communications strategy (essentially, a big-picture vision encompassing everything from your social channels to your website copy and everything in between) is key to helping your brand make an impact.

 

This is a comprehensive 10-page document that crafts a unique brand positioning for you, including:

  • Your brand's backstory

  • Your 'why'

  • Core brand values

  • Brand POD 

  • Tagline

  • Brand personality

  • Tone of voice guide (aka gold for ensuring a cohesive brand voice across your website copy, socials + all         communications touchpoints)

  • Social media content pillars (aka targeted plan for what the &*^T to post about on Instagram)

  • 10 bespoke blog post ideas tailored for your brand + ideal customer

Together we will:​​

  1. Fine-tune (or develop from scratch!) your core message and brand story

  2. Map out your communications strategy in-depth  

  3. Set actionable goals to get you there

  4. Outline what type of content you should be creating ongoing (or, simply hand over the reins to us and we’ll steer that ship for you!)

All you need to do is give us the lowdown on what you do, where you’ve been and where you want to go. We’ll tease out the gems and tie up all your best bits in a pretty little bow; using engaging, persuasive storytelling to connect with your dream client in a way that means they’ll stick around. 

This is the ultimate in-depth, targeted plan to get your brand seen - and heard - by your dream client. 

Communications + Brand Strategy

 

 

 

Want to make some magic?

Little Birdie will make it happen via strategic messaging, on-point copy and consistent content.

Scroll on for our core service offerings. 

We work with:

Website Copywriting

We’ll craft your story into epic turns of phrase that will speak oh-so loudly to your people (you know the ones).

 

Whether you know what you want to say or you’d rather eat toenails than have to write one of those third-person bios about yourself, our strategic website copywriting will help you talk shop in a way that will enable your audience to get you (oh, and probably fall head-over-toes, too), quick sticks.

Entire Website

 

If you’re undergoing a rebrand, are serious about taking your current website copy next-level, OR you’re a brand spanking new brand starting from scratch, this ultimate website copywriting package is for you.

 

Includes:

  • Comprehensive briefing process, including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we bring pen to paper.

  • Tone of voice development  

  • Brand story development

  • Up to 5 website pages (excluding sales page) of professionally written website copy. For example: Home page, About page, Services page, FAQs page + Contact page.

  • Website copy delivered on an agreed date (typically within 14 working days)

  • One round of changes

  • Professional proofreading

The result? Over 2000 words of beautifully crafted website copy that’s concise, clever and bang on-brand. 

 

 

 

 

 

 

About Page copy

 

Not ready for the whole kit n' caboodle? If you can only buy one page of website copy, this may just be it. When it comes to branding, your About Page is everything. The place prospective customers and clients will click to first when sussing you out, a good About Page uses beautiful, on-brand wording to convey your brand story, your why, and exactly why people should care about (and buy from) you.

 

Includes:

  • Comprehensive briefing process, including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we bring pinkie to keyboard.

  • Tone of voice development  

  • Brand story development

  • Up to 800 words of About Page copy utilising compelling, emotive storytelling to tell your brand story.

  • About Page copy delivered on an agreed date (typically within 14 working days)

  • One round of changes

  • Professional proofreading

Because, we know - it can feel a bit awks to bang on about how awesome you are. So, let us do the honours. We’ll see the beauty where you’ve got a pesky blind spot – and we’ll help you say it loud and proud, and stand damn straight as the tallest poppy in that field.

 

 

 

 

 

Sales Page copy

 

Launching an online course or epic product? We’ll write words that leap off the screen and oh-so daintily push the buttons of your ideal customer (yep, we write for cut-through, but we do it gracefully).  

Includes:

  • Comprehensive briefing process, including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we bring pinkie to keyboard.

  • Tone of voice development

  • Up to 1500 words of copy strategically crafted to tug at the heartstrings of your ideal customer - and covert interest to sales.

  • Sales Page copy delivered on an agreed date (typically within 14 working days)

  • One round of changes

  • Professional proofreading

Psst: Our mega-successful Sales Page formula has resulted in tens of thousands of dollars in course sales for some very happy clients.

Let's take your Sales Page from ‘keep scrolling’ to ‘shut up and take my money!’. Ready, set...

 

 

 

 

 

 

Website Audit 

The ultimate option for the brand requiring some professional strategic guidance on creating a killer website, before being handed the reins to DIY the rest. The Website Audit is a 5-page document packed with easy-to-follow, bespoke-to-you recommendations for maximising the efficacy of your brand's website. 

Includes:

  • Comprehensive briefing process including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we begin your website audit.

  • Professional assessment of your website, encompassing 4 primary elements essential to customer conversion: 

        a) Communicating what you offer + your value 

        b) Refining your brand voice 

        c) Optimising user experience 

        d) Maximising website traffic

  • Detailed, strategic recommendations to ensure your goals can be more effectively met going forward

  • Website Audit delivered on an agreed date (typically within 14 working days of booking).

Are you ready to take your brand next-level?

Instagram and emails and blogs, oh my! Digital marketing is to your business what Rudolph is to Santa. Yep, the absolute secret sauce that makes the whole operation tick. Do it well, and your pinch-me biz goals are just a hop, skip and click away. 

 

We’ll have your dream customer Insta-stalking you on the daily and refreshing their inbox hoping your EDM has landed. 

Instagram Captions 

Feel like face-planting into your phone every time you go to caption an Insta post? Lucky for you, words are our thing. Our secret sauce. We're in the business of storytelling and branding - and our experience shows that epic Insta captions mean you don't need a bajillion followers to start bringing in serious business. 

 

Hand your social media over to us and we’ll allow you to focus on your own special brand of secret sauce (whether that’s designing swimwear, turning out more-ish margaritas, providing kick-ass naturopathy services, producing an epic podcast – or knitting doilies, whatever be your thing). Double-taps guaranteed.

Includes:

  • Comprehensive briefing process including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we begin crafting your Instagram captions.

  • Brand voice development tailored specifically for social media

  • Clever, scroll-stopping and 100% on-brand, done-for-you Instagram captions

  • Hashtag research option 

  • A round of changes

  • Professional proofreading

Available on a monthly retainer (you choose how many posts you'd like us to write per week). Or if you have a specific launch or campaign you're itching to gain some traction on? Bag a 10-caption or 20-caption bundle.

 

Blog Posts

Not to be underestimated, the humble blog post is a seriously powerful tool for helping your brand to shine. Done well, regular blog posts are highly effective in improving your SEO ranking, boosting website traffic (cue more sales) and cementing your position as an expert in your field. 

Hand your blog posts over to us, and we'll write the words that will get ALL of the people clicking their way onto your site.

Includes:

  • Comprehensive briefing process including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we begin writing your blog posts.

  • Professionally written, informative and oh-so engaging blog post - up to 500 words 

  • Headline and intro teaser

  • SEO keyword research and keyword integration option available

  • Blog post copy delivered on an agreed date (typically within 14 working days of booking)

  • A round of changes

  • Professional proofreading 

Know what you want to say? Give us the topic and we'll make it read like a dream. Not sure? We can collaborate on brainstorming blog topics together, or hand your content schedule over to us and we'll strategise the whole thing. And if you’d like to kick back and listen to Spotify while we run your blog for you (jokes, we know you’re very busy and important and have emails to answer), we can do that, too.

 

 

EDMs

(Aka the email newsletter.) Popping up in the inbox of your audience is a key way to build a connection with your ideal customer. Yep, email marketing can make ALL of the difference to your business. Well-written, strategically articulated EDM copy is a powerful means to retain your followers' engagement with your brand and to convert this trust into sales. 

Includes:

  • Comprehensive briefing process including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we begin writing your EDM copy.

  • Professionally written, persuasive and oh-so clickable EDM copy - up to 300 words 

  • Includes the fine print, aka subject line and button copy

  • Email copy delivered on an agreed date (typically within 14 working days of booking)

  • A round of changes

  • Professional proofreading 

Digital Marketing

Press Releases

We get it – your work is hands-down amazing. Now, you need to spread the word.
Lucky for you, PR is a super effective process for getting all of the little birdies talking.

 

As a journalist and media professional with over a decade’s experience in print and digital, Rebecca Hanley has been on the receiving end of literally hundreds of press releases - and she knows what makes journalists look twice (and what makes them faceplant in their keyboards). 

Are you launching a new line, incredible product or service, or have you created a brand spanking new business or initiative the world needs to know about? Step this way. 

 

If you don't want to fork out the equivalent of your annual sauv blanc budget on a fancy PR agency to run a whole public relations campaign for you, here's the thing: outsource a professionally written press release and email that beauty around yourself (hint: journalists love a story straight from the source herself). Cheers to that (the wine is on you).   

Includes:

  • Comprehensive briefing process including in-depth branding questionnaire and unlimited email communication to ensure ALL of your questions are answered and objectives addressed, before we begin writing your press release.

  • Professionally written media release tailored to your targeted media, in the tone and voice of your brand and including all information as requested by you. - up to 300 words 

  • Media contacts list option

  • Media release copy delivered on an agreed date (typically within 14 working days of booking)

  • A round of changes

  • Professional proofreading