4 Mega Successful Women on The 'New' Success

Updated: Oct 1, 2018

What is the definition of success in 2018? Well, the times, they are a-changin'. We look to bosses Jenna Kutcher, Tess Robinson, Emma Isaacs and Aimee Song, who are all kicking it in their own way.



Anyone who knows me will know I’m a bit podcast-obsessed. I LOVE to soak up inspiration from other women who are doing life well and kicking big goals while also remaining amazing, beautiful humans. I’m constantly trawling Insta for new #girlboss crushes, spend an inordinate amount of time reading profiles of women in business and have one ear constantly in a podcast (working from home and needing to hear another human voice will do that to you!).


One thing that has got me super excited lately is hearing more and more people talking about how they define success. I’m so pumped to see that a new brand of success is emerging and being celebrated – one where traditionally narrow parameters are dissolving so that today, there is no ONE right way.


What does success look and feel like to you? Your answer is likely as unique as your beautiful face… Here are a few bits of inspo I’ve picked up this week from some amazing women I follow.



Image: @smackbangdesigns


Tess Robinson of Smack Bang Designs


“There are so many different definitions of success. Back in the day, we were painted a very particular portrait of what ‘success’ is and I think that that’s dramatically changing with the modern-day world. For me, I think success is just a state of mind. It’s feeling fulfilled and feeling content in what you do and how you do it. And enjoying each day. I’m so glad that the definition is changing and allowing for so many different definitions of success, which allows everyone to feel fulfilled in their own individual ways. For me, it’s more about contentment.”

Listen to more from Tess in her interview on the StartUp Creative podcast, ep.19, and follow her on Insta @smackbangdesigns



Image: @emmaisaacs

Emma Isaacs of Business Chicks


“I think it’s about having the choices to live the way we want. Is that financial success? ‘Can I afford to take three months off and travel with my kids?’ Success is about more than the choices you can make. I think success is what people say about you after you leave a room. If you are successful, they have kind words to say about you. There is no point being successful and having a big following, if you haven’t been kind to people along the way.”

Read more from this insightful interview with Emma here and follow her at @emmaisaacs




Image: @songofstyle

Aimee Song of Song of Style


“Success to me means being able to be ok with myself at night. To just go to bed feeling relaxed, not worrying about tomorrow, like, ‘Today was a good day, I have a bed, I have a roof over my head, I ate what I wanted to eat, I hung out with the people I wanted to hang out with, I’m spending good quality time with people, I don’t feel bad, I don’t feel like I owe anything to anybody’. That’s what success feels like.”

Check out the rest of Aimee's interview on Sophia Amaruso's epic podcast Girlboss Radio



Image: @jennakutcher

Jenna Kutcher of the Goal Digger podcast


“I think one question everyone should stop and ask themselves is, “What does success look like for you?” Does it look like six figures in a bank account and a shiny car in the garage, or are you like me and dream of waking up every morning to kisses from your husband and pups, and a life that allows you to soak in the moments and experience the journey of life as each twist unfolds? To me success isn’t an award, a number of a fans, a magazine article… although tangible and amazing things, success to me looks a heck of a lot like a simple life filled with happiness. I think we often get stuck looking up to these ‘ideals’ of what success means to us, whether it be published books or thousands of devoted fans, but we often lose ourselves in those visions and find ourselves scrambling for a life we weren’t meant to live.”

Check out more of Jenna's insights here



What does success look like to you?