From penning advertorials for CBA's female financial wellness initiative and crafting website content for Destination NSW, to writing traffic-boosting blog posts for organic, cruelty-free haircare brand Bondi Boost (whose Insta following jumped from 80k to 400k+ during my time crafting content for the brand), I'm oh-so experienced in getting ALL the little birdies talking about brands that matter. I have used my digital marketing prowess and wordy magic to elevate over 30 incredible brands, across fashion, beauty, wellness, art, events and more.

 

Scroll on for a small sample... 

Client:
9Honey | @9honey | Australia's leading women's network
Project Scope:
Writing advertorials and native content marketing articles for household-name brands including:
- Commonwealth Bank of Australia
- Transport WA
- Amcal
- AIA Viatlity
- Synergy
- Endeavour College of Natural Health
- Open Universities
- Blackmores 
- Neutrogena Sun
- Next 
- Paco Rabanne
Here's a taster:
"A more equal and inclusive society is something most of us are striving for. However, an area where there is still some way to go is women’s financial wellness. Females desire financial independence – whether that be to buy a house, take care of their families or save for the future – yet, on average, Australian women retire with half the super of their male counterparts. 
 
More support is needed to help females realise their financial goals and, as Australia’s largest bank, CBA seeks to empower and educate women to become financially independent and improve their financial wellbeing. Through a number of innovative programs, initiatives, tools and partnerships, CBA is making steps towards better balance by empowering women to take better control of their money."
Client:
Bondi Boost | @bondiboost | Haircare brand
Project Scope:
- Weekly blog posts
- Fortnightly EDM copy
- eBook
Here's a taster:
"We get it – you thought you were doing everything a head of hair could want – fun nights out on the town with your fabulous friends, quiet nights in just the two of you, regular washing and conditioning, loving brushing. So it’s only natural you were caught off-guard when your hair started playing up. First, it was the split ends and dry frizz; then this turned into, snapping, breaking, and eventually disappearing altogether. So what’s a girl to do when her locks seem to be, er, cooling on her? Here are a few new moves to try..."

“I’ve loved your blogs so much.” – Alexandra Jacob, Director, BONDI BOOST


Client:
Tiny People | Kids' + women's fashion eBoutique
Project Scope:

- Instagram management

- About page for website

- Blog posts

Here's a taster:

"It’s our mission at Tiny People to help you make sure your tiny loves are clad in precious pieces you’ll want to treasure forever. If you dress them with heart (and style) and delight in letting your little ones express themselves? Oh, the places they’ll go. With a penchant for celebrating childhood and a particular focus on sustainable practices (Tiny People orders will arrive on your doorstep clad in biodegradable shipping packaging), we only ever work with brands who are also championing ethical, responsible processes.

 

For families across the globe with a sartorial bent who appreciate fashion-forward designs in the finest of fibres and organic cottons, our philosophy eschews same-same fast fashion for unique pieces in quality fabrications. Our hope? Whether it’s for a birthday party, holiday or just a trip down to the playground, you and yours will be dressed in looks that are one-of-a-kind, crafted with love and utterly precious (just like your Tiny People)."

"It's perfect." - Toby Lloyd, Tiny People

Client:

Love + Light Wedding Festival

Project Scope:

- Website copy revamp - Home page, About, Who We Are, How It Works

- PR campaign (secured over $10k worth of free media coverage across digital, print and radio)

- Social media strategy 

- Blog posts

- Email newsletters

- Speech for the opening night

Here's a taster:

"So you’ve found your person. Now, you want a wedding that’s not a replica of the 97 other weddings you’ve been to this year. You want to create a day that’s special beyond measure. Unexpected. Utterly bespoke. Seeped in love of the truest kind. One-of-a-kind. Just like the two of you. A day that says, ‘This is us’.

 

Love + Light Wedding Festival is for all the dreamers and daydream believers, an innovative activation whereby a team of creative style makers bring the wedding of your wildest whimsies to life – topped with practical, actionable expert advice from those in the know.

 

You’ve found each other, you said yes and it’s time to lock this thing down with a damn fine party. Now, whatever your vision for your day – from an eclectic afternoon soiree to an ethereal bohemian love-fest or a chic after-dark affair – we’ve brought together all of the people and all of the inspiration in one place. Oh, and there will be wine. Lots of wine."

“So beautiful Bec. Exactly what we need. Made my eyes misty. Thank you so much.” 

– Georgie James, Love + Light Wedding Festival

Client:
The Perth Collective PR | PR agency
Project Scope:

- Media releases for numerous clients including:

   * Tim Ho Wan (Michelin-starred restaurant) 

   * Iluma Fine Foods 
   * Martina Ivey Brow Artistry 
   * Leeffect (luxury bridal compendium)

- Website copy for numerous clients including:
   * The Little Panda (kidswear + homewares)

   * Leeffect

   * De La Rosa Cakes + Cupcakes 
   * State of Events (WA restaurant week)

- Editing website copy and brand book for The Perth Collective PR

Here's a taster:

"As every little old lady passing by your Bugaboo will remind you, the days may be long but the years are short. And for each mama knee-deep in the trenches of nappies, nap schedules and her 347th reading of Goodnight Moon, there are two more on the other side who (while enjoying the luxury of a still-warm cup of tea) look wistfully over their shoulders now and again. Their daydream? That they could rewind for a moment to the days of chubby cuddles, and yes, bidding goodnight to all the noises everywhere. These are the days that you’ll wish you could have bottled up – and so we’ve made it our mission to do it for you by way of baby goods crafted with exceptional quality. Perfect for treasuring and, one day, passing down the lines of you and yours. We hope you treasure our fine handmade pieces for baby + nursery – made with love, just like your cubs."

"Thank you, this is fantastic. Great wording and very on- brand! You are so professional and quick.” 

- Nikki Milne, The Perth Collective

Client:

Georgie James Photography | Wedding photographer

Project Scope:

- Marketing brochure

- Pricing booklet 

- Landing page 

- Client tip sheet 

- EDM copy

Here's a taster:

"You’ve found the person who gives you butterflies the whole zoo. Your love is different. One of a kind. Limited edition, never-to-be-repeated. To-the-moon-and-back, messy, heart-stretching, raw, real love. Your wedding day is a celebration of your journey to each other and the special folk you’ve collected along the way – and it’s my mission to capture this with the utmost care. I eschew the clichéd poses to uncover the real, raw moments that make your story yours and only yours."

Client:

Model Chic | Bridesmaid and Formal Dresses

Project Scope:

- Website copy

Here's a taster:

"Model Chic makes the hunt for The Dress as easy as can be. Those overpriced wedding dress boutiques that make you book an appointment just to try on a dress? We walk to the beat of a different drum. No traipsing around shopping malls. No ridiculous prices. Just classic formal dress designs you’ll still like next season (and all of the options to make it your own – like 100+ colours). Need it now? Shop our ready-to-ship range and your dress is just a hop, skip and a click away."

Client:
The Content(ed) Copywriter
Project Scope:
- Website copy for numerous clients including:
   * Destination NSW 
   * Pony Design Co. 
   * Alamein 
   * Furnish + Finish 
Here's a taster:
"Launching Alamein with the desire to pay tribute to far-flung cultures and days gone by while creating a thoroughly modern look, Natalie’s designs draw inspiration from places near and yonder, from the flaxen sands of Bondi Beach to the souks of Beirut. The result? A lovingly curated line-up of touch-me linens and laces, kaleidoscopic tassel details, garden party dresses in dreamy florals and prints born of artist collaborations. At once universal, yet steadfastly one-of-a-kind. The finest quality, but absolutely wearable. Accessible, yet wholly covetable."

Wow, you really do have a way with words...

We need to talk...

If you're still reading, I bet you're here
for one thing and one thing only...

Want me to work my word-whispering ways on your brand? 

I thought you'd never ask!