Strategic storytelling & beautifully crafted copy
[ made with love, not plastic ]
Writer. Vitamin sea addict. Not-so-secret hoarder of books & plants.
I'm an ex-journalist who has copy edited for the likes of ELLE and GQ, and a copywriter who has lent my wordy talents to everything from the Commonwealth Bank's female financial wellness initiative and content marketing for Neutrogena, to writing traffic-boosting blog posts for one-woman start-ups with a big-hearted mission to do good.
But I know why you're here...
And it's not to talk about me.
You've got something to say (you're just not quite sure how.)
But you DO know that you definitely don't want it to sound salesy (ick!).
I collaborate with forward-thinking types and fanciful folk (just like you) who are on a mission. If you’re busting to carve out a you-sized niche in your industry, and shine like the bright spark you are in a sea of same-same, step this way. I’ll craft your story into epic turns of phrase that will speak oh-so loudly to your people (you know the ones). Together, we’ll take your copy from ‘keep scrolling’ to ‘shut up and take my money!’.
Want to have all of the little birdies talking about your brand?
In the world of branding and creative change-makers, it can feel like a right WILD FOREST out there – every last lady and her cavoodle has a brilliant idea and she’s somehow scored a megaphone with which to shout it from the rooftops, meanwhile you Just. Want. To. Be. Heard too, damnnit! BUT you don't want your copy to read like one of those informercials your Nanna watches.
I'm a paragraph. Click here to add your own text and edit me. It's easy.
I'll use words to help you stand out among the noise...
"You're the fairy godmother of wordsmithery!"
“I am by nature a dealer in words, and words are the most powerful drug known to humanity.” – Rudyard Kipling
Little Birdie is a copywriting + creative studio dedicated to powerful storytelling for brands who do good.
Hi, I'm Bec (aka Head Copywriter at Little Birdie).
From penning advertorials for the Commonwealth Bank's female financial wellness initiative and crafting website content for Destination NSW, to writing traffic-boosting blog posts for cult organic haircare brand Bondi Boost, I am highly experienced in getting all of the little birdies talking about brands that matter.
My professional background includes an in-house marketing & communications role at a not-for-profit, plus over 13 years’ experience as a journalist and sub-editor, writing and editing across national print and online platforms including Elle, GQ, Women’s Fitness, Mama Disrupt, Mother & Baby, Australian Yoga Journal, body+soul and 9Honey.
My copywriting and digital marketing adventures have seen me deliver successful website copy and digital marketing services (from EDMs and Instagram captions to content marketing) to a wide range of clients across health and wellness, finance, fashion, travel and more. I have provided copywriting support to notable brands including Neutrogena, Transport WA and Blackmores, as well as assisting many heart-fuelled small businesses to stand out in a very noisy digital landscape.