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How To Hack Your Own Copy 
Copywriting For Creative Brands

A branding & copywriting course
for brilliant start-ups and creative brands who want to stand out
+ make big, beautiful waves in their industry

Learn to master the art of copywriting...

And talk shop in a way that gets your brand seen and heard, BIG TIME

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Hi, there. I'm so glad you're here.

Now, a little birdie told me that you...

Have great hair - and even better taste in music.


She also let slip that you... 

Have a business (or biz idea) that's seriously brilliant


You want to launch, scale, or grow with a BANG

But to get there, you know that you need to...

Stand out among the noise online. Yep, you want to learn the tricks to communicate clearly what you do + why you’re different; in a way that's seriously scroll-stopping (aka doesn't sound exactly like the 347 other brands your customer has scrolled past today)

Scroll on...

















I see you there...


-    You know you’re great (fabulous, even) at what you do, BUT you don’t feel 100% confident in writing about it

-    You DEFINITELY don't want your brand copy to sound all 'salesy' (ick!) 

-    You don’t have the budget to pay for professional done-for-you copywriting (yet)

-    You don’t have the time to spend 97 hours figuring it out for yourself via the Google rabbit hole and trial-                  and-error – you busy and important thing, you (yep, you want access to tried-and-tested shortcuts, now)

Oh, and if it's not too much to ask, here's the ultimate goal: 

You want your business to take off, big time - so you can have more freedom (Mondays at the beach would do for a start) and make a bigger impact in this little world of ours 

Sound familiar?

Scroll on...


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Hand Drawing
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'Copywriting For Creative Brands' helps ahead-of-the-curve brands to craft covetable communications that’ll ensure you’ll stand out (I’m talking glow like you’ve swallowed a lightbulb) + make big, beautiful waves in your industry.

I'm here to teach you how to shine online.


Hosted by your personal copywriting coach, Rebecca Hanley, professional copywriter and journalist with over 15 years’ experience using words for brands big and small, this copywriting + branding course is the game-changer you’ve been waiting for.


From manning the copy-editing desk at ELLE magazine to crafting content marketing for the Commonwealth Bank of Australia, website copy for Destination NSW and blog posts for Bondi Boost, Bec knows how to use the power of the written word to make people sit up and listen.

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Warning: so good you'll want to send me flowers (hint, hint)

When you sign up to Copywriting For Creative Brands, you’ll land access to ALL of the clever branding strategies and professional writing techniques to define your brand identity and unique brand voice, and write (and nail!) everything from your website’s About Page to your social captions and email marketing copy

…so you can spend the *literally thousands* you would otherwise spend on professional copywriting services to book that cute Airbnb you’ve been scrolling, update your jewellery collection or, er, fatten up your savings account you responsible thing, you.

Copywriting For Creative Brands

The self-paced copywriting course + comms mentoring program teaching clever brands how to connect with your ideal customer via authentic storytelling and colourful brand personality - without being all ‘salesy

An Inside Peek

You’ll save SERIOUS time thanks to all of the

- tried-and-tested shortcuts

- step-by-step templates

- copy-and-paste cheat sheets

I share inside, so you can get back to doing what it is that YOU do best (whether that’s designing swimwear, providing kick-ass SEO services or knitting cat cardigans) – not to mention answering all of the emails and being all of the places, you busy and important cool cat, you.


PLUS (drum roll) – after I have walked you step-by-step through how to write your own scroll-stopping copy that’s a perfect fit for YOUR brand...


You will receive personalised one-on-one professional copy editing - including proofreading, bespoke feedback and comprehensive edits to perfect your brand-new copy before you go live.


Yep, this isn’t just another copywriting course – it’s a step-by-step guide to crystallising your unique brand identity and brand voice, a walk-through of exactly how to write your very own, bespoke-to-your-brand copy, AND a one-on-one professional copy + comms mentoring program (phew!). 

Basically, it just might be the biggest favour you’ll ever do for your brand (seriously, she’ll want to send you flowers). 


The Course Breakdown

Are you the type who likes to know exactly what you're getting into, down to the fine print?


Me, too. Scroll on.

Copy Class #1:
Defining A Unique Brand Identity
(Who am I?)

Change the text and make it your own. Click here to begin editing.

Copy Class #4: 


(How do I communicate?)

Change the text and make it your own. Click here to begin editing.

Copy Class #2: 
How To Craft A Stand-Out Brand Story
(Where do I come from?)

Change the text and make it your own. Click here to begin editing.

Copy Class #5: Creative copywriting in action (Let's do this!)

Change the text and make it your own. Click here to begin editing.

Copy Class #3:  
How To Nail A Unique Brand Voice
(What do I sound like?) 

Change the text and make it your own. Click here to begin editing.

Copy Class #6: Copy editing and branding mentoring (Let's make you shine!)

Change the text and make it your own. Click here to begin editing.

PLUS you'll also receive:
  • Access to a library of templates, incl. Home Page template, About Page template, social media caption templates, etc

  • Access to a library of cheat sheets incl. dozens of clever ideas for website headings, button copy, email subject lines, Insta captions, etc

  • A 40-page workbook packed with comprehensive info on each of the 6 modules outlines above, with step-by-step, fill-in-the-gaps worksheets to have your brand identity nailed and incredible copy written for your brand, asap

  • 1:1 comprehensive feedback, proofreading and professional copy editing to help perfect your brand new copy

  • Free invisible unicorn

Does not include:

  • A puppy

Investment: $550

What My Copywriting Clients Say

"Bec is an absolute dream to work with... the master of messaging that sells. She helped take my jumble of ideas and dreams and turn them into a cohesive brand that people want to be part of. She has a gift for getting to the heart of a business and crafting copy that’s oh-so-on-point and speaks directly to your dream clients."
- Little Birdie copywriting client

I spoke to your brand, and she told me she's in...

Join Hack Your Own Copywriting and learn how to write your own scroll- stopping brand copy, so you can make a name for yourself in your industry and make big, beautiful change along the way.



  • Dozens of time-saving copywriting templates and cheat sheets

  • A 40-page workbook outlining tried-and-tested brand communications strategy

  • One-on-one professional feedback, proofreading and copy editing



Keep scrolling for the sign-me-up bit...

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Yes! Put me on the waitlist!

Hack Your Own Copywriting launches May 2022

Tweet tweet! A little birdie will be in touch soon.

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Got questions? I'd love to help! Email

Bec x

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