Little Birdie is a copywriting + creative studio dedicated to using words for positive impact.
Little Birdie was launched by copywriter, digital marketer and trained print journalist Bec Hanley in 2018. Since then, Bec and a small flock of contributing copywriters and content makers have used their wordy magic to elevate over 40 incredible brands, across fashion, beauty, finance, property development, health, art, events and more.
Helping creative brands elevate their impact
When you work with Little Birdie...
When you work with me, together we’ll go deep into how you want your dream customer to feel when they encounter your business – and then work backwards from there to cultivate creative, on-point branding that tugs at their heartstrings in all the right ways.
I tailor my tune to YOU and your brand – together we’ll pinpoint your core you-ness, nut out your central brand story and craft a tone and voice that embodies your brand and moves your ideal customer. Whether you’re seeking to come across as chic or cheeky; if you fancy yourselves fun and footloose or you’re straight down to the biz; if you’re proudly steeped in tradition or you want to shake things up, I’ve got the words. And if you’re the minimalist type, I’ll go there too.
Oh, and I love words but I’m not about fluff – I’ll make sure your copy works hard for you. Every sentence is strategically crafted to convey your message for maximum results, depending on your specific goals.
My style: strategic and heart-centred.
Hi, I'm Bec
Because a little birdie told me...
Words and storytelling are what connects us humanfolk.
Compelling storytelling is the very juice that will have your people flocking to you
– and the icing – MOVED by what you do.
Your copy is to your brand what that
fancy schmancy new frock is
when you step out the door.
It’s the first thing people see. And first impressions count, big time. So, it pays to dress that baby well.
Powerful copy allows you to build
more than a business –
it helps you cultivate a brand.
This is what will get your message onto the eyeballs (and tugging at the heartstrings)
of your dream customer.
You’re a maker of fine things, or pretty sweet deals, or change. You’re armed with an incredible means of making this world of ours a better place. Your mission is bang-on, now you just need to spread the word (big time).
Who I work with:
New Brands + Solopreneurs
Fashion labels, psychologists, photographers, graphic designers, bars, restaurants, coaches, stylists, naturopaths... The list literally goes on.
From corporates and small businesses to fashion, beauty and lifestyle brands, as well as public personalities and influencers.
PR + Copy Agencies
I work with PR agencies and creative agencies who need to outsource, whether for a specific job or on a regular basis.
Whether you’re a new business looking to springboard your concept from vision to reality, or an established brand launching a campaign, or on a mission to rebrand, pivot or juj things up, I’ve got the goods to get you on your merry way.
Through strategic messaging, on-point copy and consistent content, we’ll transform your business into a brand. Or if you’re already there? You show me where you’re at and where you want to go, I’ll tweak your message and tease out the nuances that will help propel your brand next-level.