We help creative folk on a mission to illuminate their message and take their brands next-level.
"Rebecca is a clever, clever writer. She is highly intuitive, has a wonderful way of weaving words, and always delivers on brief. What’s more, she is super reliable and lovely to work with. I couldn’t recommend her highly enough."
I’m Bec, wordstress, mama of one and lover of all things pretty (I’m a total sucker for packaging and will hand over my coin for anything in a lovely box with a clever label and a cute font). Oh, and the brains (and words) behind Little Birdie.
Born and bred in Sydney, Australia, I recently made the leap across the desert to Perth (I followed a boy).
But let's rewind a little:
Way back when I was chomping on Push Pops and getting around in my Supre bodysuit at age 7, I just KNEW that I wanted to be a writer.
And ever since I opened my first copy of Dolly at age 12, I knew that was where I wanted to work one day. Cue one-and-a-half degrees, a billion hours of working for free and fast-forward to 2012 and I had MADE IT. I’d scored a job at Dolly magazine and all my teenage dreams had come true. I loved every minute of it and was (no joke) excited on Sunday nights.
Next came roles at Cleo and Collective Hub magazines. But along with the excitement that came with landing shiny gigs and interviewing some incredible people, came high-pressure deadlines and stressful work environments.
So I moved sideways into a freelance career, sub-editing for mastheads I’d always dreamed of working with like ELLE, GQ and Harper’s Bazaar. And while sidelining writing for sub-editing had allowed me to scoot up the career ladder faster, and later enjoy the perks of freelance life, I'd detoured from what I loved. And eventually, in a nutshell, all of this manifested in a bunch of health issues including anxiety and insomnia.
Fast forward to early 2017 when I went on mat leave to have my baby girl, and as I closed my laptop for the last time I knew I wouldn’t return to that work environment. Having my daughter (and the world-upending year that followed) made me reassess everything in my life, and while I knew that I craved creative stimulation, I decided that if I was going to drag myself away from her to work, it would be for nothing short of my absolute mission in life. No more crazy office deadlines (being a baby mama brought enough stress, as it so happened) and no half-assed gigs to pay the bills (I’d rather live off tuna and rice and baby cuddles).
I decided to spend my days doing what I love - writing - preferably in trackies perched beside the kettle. I also decided to make my words COUNT for something by helping other big-hearted creatives harness their own dreams.
And, as it turns out, having a baby involves hours of walking round and round the block with a pram - which proved mightily handy for this new venture, thanks to literally hundreds of said hours spent re-educating myself via podcasts on business, start-ups, branding and marketing (oh, and writing).
I believe we all grace this earth with at least one special gift. Mine is words, and it’s my mission to use them to help you propel your gifts out into the world.
I KNOW that just like me, you have a dream. Your dream is entirely yours and yours alone. And whatever that dream may be…
(To tick off a seven-figure turnover by 2020? Turn the status quo on its head? Be featured on Oprah’s podcast? Have your wares spruiked on ZFB’s Insta feed? Make a difference? Prove to yourself that quitting your 9-to-5 was worth it? Have publishers tripping over each other’s Gucci loafers to sign your memoir? Pay your mum back for all the cans of tuna you’ve ‘borrowed’ from her pantry since starting this entrepreneur thing?)
… It’s my mission to put one word in front of the other to help get you there.
I can't wait to be the words to your brains.
WE SEE YOU THERE
You, with that brilliant idea and the will to break new ground; inspire or elevate those around you; spread creativity, smarts and compassion like confetti and leave your patch of grass that little bit greener.
WE KNOW YOU'RE DIFFERENT
One of a kind, if you will. There may be 345 other swimwear designers/photographers/organic skincare companies out there (yep, it’s noisy out there on the interwebs), but we’ll see what sets you apart and make that shine hard.
We work with everyone from designers and corporates to coaches and PR firms, but one thing you all have in common is this: you’ve got fire in your belly, you KNOW you’ve got a sure-fire idea – you just need to be seen and heard by your dream client in a way that will see them connect with you.
Ready to make some magic together?
My work with words has been seen in...
Rebecca Hanley’s first word was book (true fact, ask her mum). Since then...
// Rebecca has sub-edited the work of writers at many national publications including Elle, Harper’s Bazaar, GQ, Collective Hub, Body & Soul, Women’s Fitness, Cleo, Dolly, Mother & Baby, Pregnancy & Birth, Famous and TV Week.
// Her writing has appeared on the pages of numerous magazines and website including Collective Hub, Women’s Fitness, Australian Yoga Life, Mother & Baby, Pregnancy & Birth, Shop Til You Drop, The Knot, Cleo and Dolly (she may also have written this bio, despite it being in the third person).
// She has written kick-ass copy for brands including Bondi Boost, MAGGI, Dettol and Leffect Learn more here
// She has dipped her toe into book publishing, providing copy editing and editorial support for Money & Mindfulness and Breakups and Breakthroughs by entrepreneur, self-help author and Collective Hub founder Lisa Messenger.
// She's learnt all things social media at The Perth Collective's Social Media Masterclass
// She attained a coaching qualification through the Beautiful You Coaching Academy where she studied coaching, marketing and branding, launching a business and more.
// She moonlights as a ghostwriter and has conjured up words for a book, articles and other content for a big-name Australian influencer (shhh!).
// Her business and branding nous was sharpened during her stint at Collective Hub, where she spent eighteen months interviewing dozens of start-up founders, entrepreneurs and successful biz types – including the founders of Who What Wear, Coveteur and The Sartorialist – and convinced them to spill all of the beans on how they got where they are (and how the rest of us can copycat their shortcuts).
// Rebecca has a Bachelor of Media & Communications from Sydney University and a Graduate Certificate in Journalism from UTS and has completed short courses at the NSW Writer’s Centre.
// She launched Little Birdie in 2018, armed with the mission of helping other women propel their businesses next-level by getting ALL of the little birdies talking about them (in all the right ways).
Here at Little Birdie...
We're in the business of storytelling + branding
Whether you know what you want to say or you’d rather chop 546 onions (no goggles allowed) than have to write one of those third-person bios about yourself, we’ll help you talk shop in a way that will enable your audience to get you, quick sticks. By harnessing the power of the written word, we'll elevate your brand. Simple.