ABOUT | Little Birdie Copy

It's about time we met...

Writer. Vitamin sea addict. Not-so-secret hoarder of books & plants. Oh, and the founder of Little Birdie Copy.

I'm an ex-journalist who has copy edited for the likes of ELLE and GQ. As a copywriter, I've lent my wordy talents to everything from content marketing for Neutrogena and the Commonwealth Bank's female financial wellness initiative, to copy for the Destination NSW website, and traffic-boosting blog posts for dozens of one-woman start-ups with a big-hearted mission to do good.

But I know why you're here...

And it's not to talk about me.

(Unless it is - in which case, you should click this button)

About Bec

I've seen you around...

Let me take an educated guess:

You’re a maker of fine things, or pretty sweet deals, or change. You’re armed with an incredible means of making this world of ours a better place. Your mission is bang-on, now you just need to spread the word (big time).

While you want to get the word out far and wide about your brand... you don't want to sound all 'salesy' (ick!)

You're fabulously busy and important and have emails to answer and socials to scroll (aka you don't have time to spend 47 hours tying your knickers in a knot over your About Page) - and just need the wordy stuff ticked off your to-dos.. preferably in a way that has ALL the little birdies talking about your brand

Are you and we meant to be?

When you work with Little Birdie, together we’ll go deep into how you want your dream customer to feel when they encounter your business – and then work backwards from there to cultivate creative, on-point branding that tugs at their heartstrings in all the right ways.

I tailor my tune to YOU and your brand – together we’ll pinpoint your core you-ness, nut out your central brand story and craft a tone and voice that embodies your brand and moves your ideal customer. Whether you’re seeking to come across as chic or cheeky; if you fancy yourselves fun and footloose or you’re more the minimalist type; if you’re proudly steeped in tradition or you want to shake things up... I’ve got the words to make you stand out.

Oh, and I love words but I’m not about fluff – I’ll make sure your copy works hard for you. Every sentence is strategically crafted to convey your message for maximum results, depending on your specific goals.

My style: strategic and heart-centred.

Here's the official spiel:

Little Birdie is a creative copywriting studio dedicated to using words for positive impact.

Through strategic messaging, on-point copy and consistent content, we’ll transform your business into a brand. Or if you’re already there? You show me where you’re at and where you want to go, I’ll tweak your message and tease out the nuances that will help propel your brand next-level.

Since Little Birdie's launch by copywriter, digital marketer and trained print journalist Bec Hanley in 2018, Bec and a small flock of contributing copywriters have used their wordy magic to elevate over 50 incredible brands, across fashion, beauty, finance, property development, health, art, events and more. Little Birdie's client stable includes:

New Brands + Solopreneurs

Fashion labels, psychologists, photographers, graphic designers, bars, restaurants, coaches, stylists, naturopaths... The list literally goes on.

Established Brands

From corporates and small businesses to fashion, beauty and lifestyle brands, as well as personalities and influencers.

PR + Copy Agencies

PR agencies and creative agencies who need to outsource, whether for a specific job or on a regular basis.

Bespoke Copywriting

Copywriting Templates

Copywriting Courses

Want to make this thing official?

Whether you’re a new business looking to springboard your concept from vision to reality, or an established brand launching a campaign, or on a mission to rebrand, pivot or juj things up, I’ve got the goods to get you on your merry way.

We need to talk