About Little Birdie
Little Birdie is a copywriting studio dedicated to powerful storytelling for brands who do good.
We collaborate with forward-thinking types and fanciful folk (just like you) who are on a mission.
Who seek a tuned-in tribe of likeminded lady folk (and cool-as men).
We work with the dreamers and daydream-believers who seek to break new ground; inspire or elevate those around them;
spread creativity, smarts and compassion like confetti, and leave their patch of grass that little bit greener.
Whether you know what you want to say or you’d rather chop 546 onions (no goggles allowed) than have to write an About page,
we’ll help you talk shop in a way that will enable your audience to get you, quick sticks.
By harnessing the power of the written word, we'll elevate your brand. Simple.
Coaches, PTs, stylists, naturopaths, fashion labels, psychologists, graphic designers, bars, restaraunts... The list literally goes on.
I'm Bec Hanley.
Rebecca Hanley’s first word was book (true fact, ask her mum). Since then...
Wordsmith, podcast addict, mama and vitamin sea lover. Oh, and the words (and brains) behind Little Birdie Copywriting Studio.
My first word was ‘book’, and that autumn day in the 80s was the start of a life-long love affair with words. I knew ever since I was chomping on Push Pops and getting around in my Supre bodysuit at age 7 that I wanted to be a writer.
And since I opened my first copy of Dolly magazine (RIP) at age 12, I knew that was where I wanted to work one day. Cue one-and-a-half degrees, a billion hours of working for free and fast-forward to 2012 and I had MADE IT. I’d scored a job at Dolly magazine and all my teenage dreams had come true.
From this high point, I’ve gallivanted through the publishing houses of Sydney, from writing about health for Women’s Fitness and modern motherhood for Mama Disrupt, to interviewing big-name entrepreneurs for Collective Hub and perching at the sub-editing desks of the likes of GQ and Elle.
My career has also seen me pen copy for dozens of women-led brands, from one-woman shows such as photographers, coaches and designers to household names. I’ve penned advertorials for the Commonwealth Bank's female financial wellness initiative; crafted website content for Destination NSW, and written traffic-boosting blog posts for cult organic haircare brand Bondi Boost.
I still sometimes pinch myself that my daydreams came true, but this is what makes me so unwavering in my belief that yours can, too. Ultimately, I believe we all grace this earth with at least one special gift. Mine is words, and it’s my mission to use them to help you propel your gifts out into the world.
Born and bred in Sydney, I recently made the leap across the Nullabor on a whim, and my laptop and I have happily landed in the beachside suburbs of Perth, Western Australia.
Like all good tales, it’s certainly been a long and winding one, but one thing’s for sure: I can’t wait to see where my story goes next (and how I can help you write yours).
HOW WE WORK
When you work with us, we go deep into how you want your dream customer to feel when they encounter your business – and then work backwards from there to cultivate creative, on-point branding that tugs at their heartstrings in all the right ways.
We tailor our tune to YOU and your brand – together we’ll pinpoint your core YOU-ness, nut out your central story and craft a tone and voice that embodies your brand and moves your ideal customer. Whether you’re seeking to come across as chic or cheeky, if you fancy yourselves fun and footloose, if you’re straight down to the biz, if you want to shake things up, And if you’re the minimalist type, we’ll go there too.
Oh, and we love words (love them hard) but we’re not about fluff – we’ll make sure your copy works hard for you – every sentence is strategically crafted to convey your message for maximum results (depending on what your goals are
Our style: strategic andheart-centred.
WORDS and STORYTELLING
are what connects