About Little Birdie

Helping creative folk on a mission to illuminate their message and take their brands next-level

Little Birdie is a copywriting studio dedicated to powerful storytelling for brands who do good.

We collaborate with forward-thinking types and fanciful folk (just like you) who are on a mission.

Who seek a tuned-in tribe of likeminded lady folk (and cool-as men). 

 

We work with the dreamers and daydream-believers who seek to break new ground; inspire or elevate those around them;

spread creativity, smarts and compassion like confetti, and leave their patch of grass that little bit greener.

Whether you know what you want to say or you’d rather chop 546 onions (no goggles allowed) than have to write an About page,

we’ll help you talk shop in a way that will enable your audience to get you, quick sticks.

By harnessing the power of the written word, we'll elevate your brand. Simple.

 

Coaches, PTs, stylists, naturopaths, fashion labels, psychologists, graphic designers, bars, restaraunts... The list literally goes on.

About Rebecca Hanley (aka head bird)

Rebecca Hanley’s first word was book (true fact, ask her mum). Since then...

// She has written kick-ass copy for brands including Bondi Boost, MAGGI, Dettol and Destination NSW More 

// Rebecca has sub-edited the work of writers at many national publications including Elle, Harper’s Bazaar, GQ, Collective Hub, Body & Soul, Women’s Fitness, Cleo, Dolly, Mother & Baby, Pregnancy & Birth, Famous and TV Week.

// Her writing has appeared in numerous magazines and website including Collective Hub, Mama Disrupt, Women’s Fitness, Australian Yoga Life, Mother & Baby, Pregnancy & Birth, Shop Til You Drop, The Knot, Cleo and Dolly (RIP).

// Her business and branding nous was sharpened during her stint at Collective Hub, where she spent 18 months interviewing dozens of start-up founders, entrepreneurs and successful biz types – including the founders of Who What Wear, Coveteur and The Sartorialist – and convinced them to spill the beans on how they got there.

// She learnt all things social media at The Perth Collective's Social Media Masterclass, and attained a coaching qualification through the Beautiful You Coaching Academy where she studied coaching, marketing and more. 

// Rebecca has a Bachelor of Media & Communications from Sydney University, a Graduate Certificate in Journalism from UTS and has completed short courses at the NSW Writer’s Centre.

Rebecca's work with words has been seen in...

HOW WE WORK

When you work with us, we go deep into how you want your dream customer to feel when they encounter your business – and then work backwards from there to cultivate creative, on-point branding that tugs at their heartstrings in all the right ways.

 

We tailor our tune to YOU and your brand – together we’ll pinpoint your core YOU-ness, nut out your central story and craft a tone and voice that embodies your brand and moves your ideal customer. Whether you’re seeking to come across as chic or cheeky, if you fancy yourselves fun and footloose, if you’re straight down to the biz, if you want to shake things up, And if you’re the minimalist type, we’ll go there too. 

 

Oh, and we love words (love them hard) but we’re not about fluff – we’ll make sure your copy works hard for you – every sentence is strategically crafted to convey your message for maximum results (depending on what your goals are 

 

Our style: strategic andheart-centred.

WE BELIEVE...

WORDS and STORYTELLING
are what connects
us humanfolk.

Compelling storytelling is the very juice that will have your people flocking to you and – the icing – MOVED by what you do. 

Your copy is to your brand what that fancy schmancy new frock is when you step out the door. 

It’s the first thing people see. And first impressions count, big time. So, it pays to dress that baby well.

Powerful copy allows you to build more than a business – it helps you cultivate a brand.

This is what will get your message onto the eyeballs (and TUGGING AT THE HEARTSTRINGS) of your dream audience.

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