Strategic storytelling, beautifully crafted copy + on-brand digital marketing
[ made with love, not plastic ]
From penning advertorials for the Commonwealth Bank's female financial wellness initiative and crafting website content for Destination NSW, to writing traffic-boosting blog posts for cult organic haircare brand Bondi Boost, I am oh-so experienced in getting ALL the little birdies talking about brands that matter.
​
My professional background includes over 13 years’ experience as a journalist and sub-editor, writing and editing across national print and online platforms including Elle, GQ, Women’s Fitness, Mama Disrupt, Mother & Baby, Australian Yoga Journal, body+soul and 9Honey.
​
My freelance copywriting and digital marketing adventures have seen me deliver successful website copy and digital marketing services (from EDMs and Instagram captions to content marketing) to a wide range of clients across health and wellness, finance, fashion, travel and more. I have provided copywriting support to notable brands including Neutrogena, Transport WA and Blackmores, as well as assisting many heart-fuelled, female-led small businesses to stand out in a very noisy digital landscape.
​
​
"Rebecca is an absolute dream to work with. She has a gift for getting to the heart of a business and crafting copy that’s on-point and speaks directly to your dream clients. She helped take my ideas and turn them into a cohesive brand that people want to be a part of." - Happy client
​
I am dedicated to powerful storytelling for brands who do good.
My mission? Using clever copywriting and digital marketing to help you talk shop
in a way that will enable your people (you know the ones) to get you, quick sticks.
​
1 \\ BRANDING STRATEGY
Bespoke branding, communications & content strategy
​
2\\ WEBSITE COPYWRITING
About pages, sales pages, entire websites
​
3\\ DIGITAL MARKETING
Social media captions, EDMs, blog posts etc.
​
4\\ AND THE REST
Media releases, product descriptions, packaging copy, eBooks etc.
​
​
​
​