I’m Bec Hanley, the wordsmith behind Little Birdie Copy.
I’m a word nerd with a talent for storytelling and a penchant for collaborating with the dreamers and daydream-believers. You know the type; those who want to break new ground; to spread creativity, smarts and compassion like confetti and leave their patch of grass that little bit greener.
Wait… Could you be my type?!
Strategic storytelling, beautifully crafted copy + on-brand digital marketing
[ made with love, not plastic ]
I'LL HELP YOU GLOW LIKE YOU'VE SWALLOWED A LIGHTBULB...
"You're the fairy godmother of wordsmithery!" - Happy client
AND MAYBE EVEN CRY.
(HAPPY TEARS, OF COURSE.)
"So beautiful, Bec. Exactly what we needed. Made my eyes misty."
- Another happy client
I collaborate with forward-thinking types and fanciful folk (just like you) who are on a mission. Who seek a tuned-in tribe of likeminded lady folk - and cool-as men. Whose business is their baby, not just a moneymaker (although that’s nice, too. Because, we are all human and, nice things.)
Want to have all of the little birdies talking about your brand?
I’ll craft your story into epic turns of phrase that will speak oh-so loudly to your people (you know the ones). Together, we’ll take your copy from ‘keep scrolling’ to ‘shut up and take my money!’. Think authentic and true-to-you, just with the shine factor turned up.
If you’re busting to carve out a you-sized niche in your industry, and shine like the bright spark you are in a sea of same-same, step this way. I’ll help you crystallise your vision and refine your messaging to make you (or your brand) glow like you’ve swallowed the whole damn packet of lightbulbs.
"Rebecca is an absolute dream to work with. She has a gift for getting to the heart of a business and crafting copy that’s on-point and speaks directly to your dream clients. She helped take my ideas and turn them into a cohesive brand that people want to be a part of." - Happy client
From penning advertorials for the Commonwealth Bank's female financial wellness initiative and crafting website content for Destination NSW, to writing traffic-boosting blog posts for cult organic haircare brand Bondi Boost, I am oh-so experienced in getting ALL the little birdies talking about brands that matter.
My professional background includes an in-house marketing & communications role at a not-for-profit, plus over 13 years’ experience as a journalist and sub-editor, writing and editing across national print and online platforms including Elle, GQ, Women’s Fitness, Mama Disrupt, Mother & Baby, Australian Yoga Journal, body+soul and 9Honey.
My freelance copywriting and digital marketing adventures have seen me deliver successful website copy and digital marketing services (from EDMs and Instagram captions to content marketing) to a wide range of clients across health and wellness, finance, fashion, travel and more. I have provided copywriting support to notable brands including Neutrogena, Transport WA and Blackmores, as well as assisting many heart-fuelled, female-led small businesses to stand out in a very noisy digital landscape.