Strategic storytelling, beautifully crafted copy + on-brand digital marketing
[ made with love, not plastic ]
From penning advertorials for the Commonwealth Bank's female financial wellness initiative and crafting website content for Destination NSW, to writing traffic-boosting blog posts for cult organic haircare brand Bondi Boost, I am oh-so experienced in getting ALL the little birdies talking about brands that matter.
My professional background includes over 13 years’ experience as a journalist and sub-editor, writing and editing across national print and online platforms including Elle, GQ, Women’s Fitness, Mama Disrupt, Mother & Baby, Australian Yoga Journal, body+soul and 9Honey.
My freelance copywriting and digital marketing adventures have seen me deliver successful website copy and digital marketing services (from EDMs and Instagram captions to content marketing) to a wide range of clients across health and wellness, finance, fashion, travel and more. I have provided copywriting support to notable brands including Neutrogena, Transport WA and Blackmores, as well as assisting many heart-fuelled, female-led small businesses to stand out in a very noisy digital landscape.
"Rebecca is an absolute dream to work with. She has a gift for getting to the heart of a business and crafting copy that’s on-point and speaks directly to your dream clients. She helped take my ideas and turn them into a cohesive brand that people want to be a part of." - Happy client
I am dedicated to powerful storytelling for brands who do good.
My mission? Using clever copywriting and digital marketing to help you talk shop
in a way that will enable your people (you know the ones) to get you, quick sticks.
1 \\ BRANDING STRATEGY
Bespoke branding, communications & content strategy
2\\ WEBSITE COPYWRITING
About pages, sales pages, entire websites
3\\ DIGITAL MARKETING
Social media captions, EDMs, blog posts etc.
4\\ AND THE REST
Media releases, product descriptions, packaging copy, eBooks etc.